社交媒体指南
Social media is user-generated web content that is highly available and collaborative. Social media allows conversations in a world-sized room. 任何人都可以加入. 每个人都可以加入.
Social media is distinct from industry media because it is user-generated. 因此,公众对社交媒体的信任和价值倾向于不同于行业媒体.
Section 1 - Policies For All 社交媒体 Sites
康考迪亚大学欧文分校禁止创建非官方社交媒体页面,其中:
- Appear to represent the university.
- 使用康考迪亚大学欧文分校的名称和/标志或官方的大学形象在非官方, 未经批准的页面.
- “CUI”,“CU 欧文。”. “Concordia欧文。”, “欧文康科迪亚”, 康考迪亚大学欧文分校, “菲律宾十大网赌网站, 欧文。”, “菲律宾十大网赌网站 in 欧文。”, “菲律宾十大网赌网站 California”
- Impersonate the university in any way.
社交媒体 Community Manager Policy
- 官方认可的康考迪亚大学欧文分校(CUI)社交媒体账户必须进行审查, 批准, and created by the Office of Strategic Communications. 这些是唯一允许使用经批准的康考迪亚大学欧文分校标志的帐户,并成为康考迪亚大学欧文分校的代表.
- 每个官方认可的社交媒体账户都将有一个指定的负责管理员. 每位管理员必须阅读并签署本康考迪亚大学尔湾社交媒体社区管理员政策,并阅读康考迪亚大学尔湾社交媒体手册. 康考迪亚大学欧文分校的社交媒体账户管理员被称为“社交媒体社区经理”(SMCM)。. They are responsible for managing, 保护, 并以符合康考迪亚大学欧文分校社交媒体政策和手册的方式推广他们管理的每个账户, and that conforms to and does not conflict with 欧文康考迪亚大学’s mission, 愿景, 和价值观.
- SMCM应创建一个LastPass®帐户来存储所有康考迪亚大学欧文分校的社交媒体密码. Proper password security methods shall be used, 包括长度, 复杂性, and keeping passwords confidential. 未经康考迪亚大学尔湾分校社交媒体团队批准,不得与他人分享社交媒体账户密码. 如果SMCM管理的社交媒体帐户被泄露,SMCM负责,他们必须立即通知康考迪亚大学尔湾社交媒体团队.
- 社交媒体账户密码, 剖面图形, and email addresses may not be altered by SMCM without proper approval.
- Should SMCM privileges need to be transferred to another individual, SMCM shall notify the 欧文康考迪亚大学 社交媒体 Team two weeks prior. Social media accounts that are inactive for over six months may be deactivated.
- 不合适的, 进攻, 有害的, 非法内容, 未成年人的照片/录像, and partisan political matters may not be posted to any social media account. Content protected by FERPA or HIPPA may not be posted to any social media account. Tagging or @mention of students is not permitted. Content violating these standards must be immediately removed by SMCM, 并可由康考迪亚大学欧文分校社交媒体团队或其他授权的康考迪亚大学欧文分校指定人员删除.
- 欧文康考迪亚大学 logos, 商标, 符号, 未经战略传播办公室的书面许可,不得在社交媒体账户之外使用. 著作权法, 商标法, and other fair use of materials laws must be complied with at all times.
- SMCM may not run paid advertising campaigns, 主持直播流/事件, 主持人大赛, 创建gif, stickers or filters on/for social media without proper approval.
- SMCM是否应该在他/她负责的账户上收到负面评论或帖子, SMCM应避免参与,并将截图发送给康考迪亚大学欧文分校社交媒体团队,以便采取下一步行动. For 十大正规赌平台平台, please include Sports Information Director.
- In the event of a 欧文康考迪亚大学campus crisis or public relations event, 在采取任何行动之前,SMCM应首先通知康考迪亚大学欧文分校社交媒体团队收到的任何评论或询问到他们管理的账户. 如果在两小时内没有收到康考迪亚大学欧文分校社交媒体团队的回复, 除非另有说明,否则请将所有帖子和评论转至康考迪亚大学欧文分校的主要社交媒体网站(Facebook和Twitter)和/或康考迪亚大学欧文分校网站. 在这种时候, SMCM应遵循康考迪亚大学欧文分校适当官员的指示,包括战略沟通办公室人员, 市场营销人员, 新闻主任, or designated Incident Command (校园安全).
- 不遵守上述所有标准和要求可能会导致特权的丧失, 失去管理访问权限, removal from the position of SMCM, and potential disciplinary actions to the SMCM and/or club. For 欧文康考迪亚大学 employees (including student employees), 纪律处分也可能包括终止与康考迪亚大学欧文分校的雇佣关系.
评论指南
欧文康考迪亚大学 encourages thoughtful discussion, 辩论, and interaction among social media users. User comments are not screened prior to being published within the public forum. 正因为如此, 康考迪亚大学欧文分校想提醒它的用户一些简单的指导方针:发表内容时要尊重. This includes recognizing that students, 教师, 工作人员, and the general public come from different backgrounds, 信仰, 和观点.
表达的观点, 投诉, or disagreements with another is accepted, but we ask that you do so in a constructive manner. 污秽的, 人身攻击, 威胁, 骚扰, 或者滥用内容, and 诽谤 comments about any person, 集团, organization or belief will be deleted.
康考迪亚大学欧文分校将不允许商业招揽或推广产品,并在必要时将其从帐户中删除.
发布在康考迪亚大学欧文分校社交媒体账户上的任何评论不一定反映大学的意见或观点.
All comments and postings are subject to the social media platform’s 使用条款.
Section 2 - 欧文康考迪亚大学 社交媒体
责任
三思而后行. Social media sites are not “private” no matter how much they claim to be. 搜索 engines can find posts years after a publication date, 评论可以复制和转发,即使帖子已被删除或删除,存档系统也可以保存信息. To learn more about this topic, read articles by Mashable and CNN.
You are responsible for your posts. 你要对你在自己的网站和其他网站上发布的任何东西负责. Courts have held individual bloggers responsible for comments deemed copyrighted, 诽谤, 专有的, 诽谤的, 或淫秽.
检查所有的事实. Before you make a post or comment check that you have all the facts. 如果需要,分享你的来源. If you make an error, correct it as soon as possible and make it public.
最佳实践
是真实的. Social media is all about people connecting with people. Remember to humanize your social media interactions. 在社交网络上,可以使用感叹号和诸如“check it out”之类的短语,而不是“read more”."
是准确的. Make sure you have all of the facts before you post. Cite and link to sources whenever possible to help build a community. It also doesn’t hurt to spell-check your content before posting. If you make an error, correct it quickly and visibly. This will earn you respect in the online community.
尊重. 尊重他人的尊严,对对立观点进行文明和深思熟虑的讨论是至关重要的. 请尊重地不同意某一立场,但请不要在网上传播对抗,因为这对个人和康考迪亚大学欧文分校都有不好的影响.
是积极的. A good rule of thumb: if you would not say it in person, don’t say it online.
鼓励开诚布公的对话. Listen to people and respond to as many comments as possible with constructive feedback. Allow negative comments, delete the spam, and seek to respond rather than censor.
允许评论. 即使是负面的. A good philosophy for comments is to encourage thoughtful discussion, 辩论和不同的观点, with the understanding that all comments made must be civil, 尊重, and appropriate for your audience. 如果评论是下流的, 诽谤的, 煽动针对个人或团体的暴力或其他伤害或仇恨言论, 作为帐户管理员的康考迪亚大学欧文分校员工保留删除此类评论的权利. Look to the 欧文康考迪亚大学 社交媒体 Response Procedure for guidance.
资源
第3节-入门
申请帐户
启动一个新的康考迪亚大学尔湾社交媒体网络是一个团队的努力,社交媒体经理在这里指导你完成这个过程.
- 复习并填写表格 社交媒体 Assessment Worksheet.
- 与康考迪亚大学欧文分校社交媒体政策培训的社交媒体经理会面.
- Along with the 社交媒体 Manager create a 策略.
- 关注社交媒体 指引及最佳实务 开始吧!
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Disclaimer: Some content has been adapted with permission from Colorado State University.